Parish churches need to make more of this, and find ways of drawing people with these kind of connections in to the church family - which may, in the end result in them attending more and their attendance being more about deepening faith and encounters with God. The Church of England's Weddings project had those aims, and research has recently been commissioned along the same lines for the other occasional offices of Baptism/ Thanksgiving for the gift of a child, and funerals.
I am not keen on all the images used in the video - this one was made in recognition that a Las Vegas Church wanted to use the song as their "hold music" on the telephone, and I think the images reflect that. If I was clever enough, I'd make another one, reflecting my own church context. Listen to the lyrics though - it's a great song!